Archive for February, 2008

First episodes of THE ONION FILES released as podcast episodes at

Wednesday, February 27th, 2008

Feb. 27, 2008 — The prologue and first four chapters from The Onion Files are now available as podcast episodes through You are able to listen for free to these episodes.

These audio recordings are narrated by the author, Major General Val Pattee, and were recorded at Agio Publishing House’s home studio. General Pattee is at the forefront of a wave of authors creating their own indie audio books to meet the growing demand for content as MP3 listening devices such as iPods, cel phones and eBook readers become ever more ubiquitous throughout the world.

“Releasing chapters as podcoast episodes through can provide excellent publicity for the printed book, and for the complete audio book on CD or DVD,” notes Bruce Batchelor, publisher at Agio Publishing House. “This is part of the new vision of marketing stories as CONTENT through a wide range of editions and channels, rather than the old publishing model of selling only the printed BOOK and only through book stores.”

“The folks at are brilliant pioneers in indie audio book production,” adds Batchelor. “Evo Terra and his buddies provide an amazing service to authors and listeners.”

As soon as General Pattee has recorded all the chapter episodes, Agio will release the full audio book as an MP3 CD, manufactured on demand and available through and

audio books — some great developments

Wednesday, February 20th, 2008

Hey everyone –

Thanks for sharing info. I thought you might like to know a bit about developments in the audio book realm.

Apparently does not have enough audio books to meet market demand, especially in the most popular categories such as science fiction. So Audible is now buying rights directly from bestselling authors and going into recording themselves — something they’ve never done before. This seems to put Audible into direct competition with mainstream publishers who want to lock up those same audio rights and then do the recordings themselves.

In case you are wondering who Audible is: Audible is the leading distributor/retailer of downloadable audiobooks, and has an exclusive arrangement to be supplier of audiobooks for iTunes. [Some use the term 'digital content aggregator' to describe how publishers need to go through a company such as Audible to get their content listed on iTunes who doesn't really want to deal directly with thousands of content 'originators'.] Last month, Audible was bought by, so I doubt their exclusivity at iTunes will last.

Here’s an interesting combination: Amazon last year bought which specializes in manufacturing CDs and DVDs on demand for music and for audiobooks. (CreateSpace and BookSurge are both offering POD book production services with BookSurge charging high set-up fees and CreateSpace pitching to the “free” market.)

So… if you are an indie author and/or indie publisher and have some free time and wish to dabble in creating audio editions, you can feel confident that this market is definitely growing, and you will have some distribution routes.
Think of it like this:
1. record chapters as podcast episodes
2. make them available on for publicity (and donations)
3. assemble all the episodes into a full audiobook edition
4. sell the audiobook as a burned-on-demand CD set or DVDs through
5. sell the audiobook as a burned-on-demand CD set or DVDs through [using CreateSpace]
6. sell the audiobook as a digital download through Amazon [this channel will open soon, I predict] for listening on Kindle and other MP3 players
7. sell the audiobook as a digital download through iTunes [as soon as Audible's exclusivity is broken] for listening on iPods, iPhones and other MP3 devices …

The royalty on the sale of a downloadable audiobook through Audible is terrible at the moment (less than 10%), and Audible only wants to deal with a publisher who has at least 5 audio books, so this can only improve once Audible’s iTunes near-monopoly is broken. It would be reasonable for iTunes & Amazon royalties to be in the range of 50% to 70% for the creator, in my humble opinion — as it already is at