Archive for March, 2008

THE ONION FILES is 6th most popular release at

Monday, March 24th, 2008

March 24, 2008 — In its first month on’s audio book charts, The Onion Files has cracked the Podiobooks Top Ten. This is a “list of the most popular books by number of subscriptions in the last thirty days,” says’s co-founder, Evo Terra. Currently Major General Val Pattee’s spy thriller is at the number 6 spot.

Episodes may be accessed through Fans are able to listen for free to these episodes.

These audio recordings are narrated by the author, Major General Val Pattee, and were recorded at Agio Publishing House’s home studio. General Pattee is at the forefront of a wave of authors creating their own indie audio books to meet the growing demand for content as MP3 listening devices such as iPods, cel phones and eBook readers become ever more ubiquitous throughout the world.

“Releasing chapters as podcoast episodes through can provide excellent publicity for the printed book, and for the complete audio book on CD or DVD,” notes Bruce Batchelor, publisher at Agio Publishing House. “This is part of the new vision of marketing stories as CONTENT through a wide range of editions and channels, rather than the old publishing model of selling only the printed BOOK and only through book stores.”

As soon as General Pattee has recorded all the chapter episodes, Agio will release the full audio book as an MP3 CD, manufactured on demand and available through and

Sample press release designed to get interviews

Saturday, March 1st, 2008

Indie authors have been asking for a sample press release [could be called a media release] that would be used to generate interviews by radio, TV and printed media, including appearances on talk radio.

The trick here is to have a catchy headline that promises some benefit for the listeners/viewers/readers. Perhaps it is a question to which the audience needs to know the answer. You also want to have sample interview questions — to make this dead simple for the journalist to conduct the interview. By providing the questions, you are framing the slant of the story, and will be ready with perfect answers. What are perfect answers? They are opportunities for you to present your positioning statement, a.k.a. your USP – unique sales proposition, a.k.a. your elevator pitch.

‘Nuff said. Check out this PDF press release as a template for your publicity work. Click here.

My thanks to Kim Dushinski and Tami DePalma at for showing me their press release format that is very similar to my PDF example.