Welcome to Book Marketing DeMystified

Welcome to BOOK MARKETING DEMYSTIFIED. This is the support site for the book by author Bruce Batchelor.

My intention is to share with readers my comments on book marketing, both as expressed in my book and as a commentary on changes within the publishing world (or lack thereof!). I will occasionally host a commentary by another indie author or publisher.

In this first post, I’ll reprint (with permission) a review of Book Marketing DeMystified by Jim Cox of Midwest Book Review. Midwest is a wonderful resource for authors because Jim and his volunteer reviewers give preference to indie (independent) authors’ titles over those books produced by conventional publishing houses. Here’s the review:

A resource for authors and independent publishers
5 Stars
September 3, 2007, by Midwest Book Review (Oregon, WI USA) -

It often comes as a shock when newly published authors discover that they must bear most of the burden of marketing their books to the general reading public — even if they are fortunate enough to be published by one of the major New York publishing firms like Random House, Simon & Schuster or Penguin-Putnam. For self-published authors that marketing responsibility is completely theirs. Most authors are aware of the many ‘how to’ books that are available to them for the purpose of helping them master the craft of writing. There are also instruction books on turning raw manuscripts into finished books. What is not so obvious is that there are a number of excellent instructional guides for authors on how to market their books after they have been published. One of the best of these marketing manuals is “Book Marketing DeMystified” by Bruce Batchelor, the man who founded Trafford (Canadian based and one of the larger POD companies servicing North America) and is widely acknowledged as the creator of the print-on-demand (POD) publishing process that has shattered the book publishing monopoly of the traditional publishing firms by allowing anyone to easily become their own publisher. This 167-page compendium of practical advice offers an especially ‘user friendly’ introduction to the art and science of book marketing because of its conversational style, it comprehensive coverage of book marketing issues, and Bruce Batchelor’s unique perspective.

Book Marketing DeMystified” is especially useful in terms of its discussion of where to sell books, price/value setting, personal sales, paid advertising, sales promotions, publicity and public relations. Simply stated, every author and every small press publisher needs to have a competent marketing plan — and Bruce Batchelor’s “Book Marketing DeMystified” specifically and effectively addresses that need.

Next post: a guest commentary by author Prof. Arnold Reisman

2 Responses to “Welcome to Book Marketing DeMystified”

  1. With respect to your observations on publishing first in paperback…Seems inevitable to me. I haven’t bought a hardcover book in years, except for things that really must last and last. Come to think of it, I haven’t bought many books for years and years, owing mostly to other demands for my resources, but those I do buy are almost all paperbacks. (Lotta Terry Pratchett.)

    …and with respect to Amazon’s Kindle…
    It looks fairly promising. It’s sturdiness concerns me, because I tend to tuck books under my belt in back (easier when getting up from an airplane seat than it is to stuff a book into a coat pocket), and because I tend to bump around a lot with books.
    Also not certain I can tuck the thing into any pocket. Years ago, when 5 1/4″ floppies were standard, and I was doing a lot of software demos at computer shows, I swore I’d never have another suit or sport coat that wouldn’t accommodate three or four of those floppies in a side pocket. Technology solved the problem with 3 1/2″ floppies, of course, even before flash drives. Anyhow, I worry about carrying the Kindle handily, rigid as the case must be. Of course, I can’t carry a hardcover handily. Maybe the solution will be bigger pockets. Also, one can’t lend anybody a book without lending the Kindle with it. Seems unfriendly.
    Maybe it’ll work. Lots of nice features.
    Your comment that they’ve done well to assemble a big library for the Kindle already really strikes home. Jeff Bezos expanded on that in his interview with Charlie Rose yesterday. None of these devices will succeed without a critical mass of content available. Who more likely than Amazon, driven by an intense fellow like Bezos, to gather that mass? Creates hope.


  2. Anusha2007kk says:

    What an interesting way to get people interested in reading! Book trailers are like movie trailers, but for books! You can find them all over the internet now, but here is a site that’s featuring them on YouTube. http://www.youtube.com/booktrailers

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